Juul Labs is a team of scientists, engineers, designers, and professionals committed to providing adult smokers with alternatives to combustible cigarettes while combating underage use of products. They offer a competitive nicotine experience through Juul e-liquid and device. Founded by Adam Bowen and James Monsees, the company aims to transition adult smokers away from combustible cigarettes. Their focus on stakeholder trust includes regulators and the world's one billion adult smokers. Juul Labs is based in Washington, D.C.

- Target customer base is the world's adult smokers - Provide alternatives and accurate information about combustible cigarette alternatives