Overview

Exp. required:   Mid-Level (3-5 yrs)

Job Description

• Develop long and short-term paid media strategies for maximum impact.
• Execute audience development, segmentation, and hyper targeting campaigns.
• Manage campaign development and deployment across vendors and platforms.
• Contribute to ABM campaign development and execution.
• Coordinate and manage ad creative trafficking.
• Monitor and optimize paid media campaigns across various channels.
• Maintain measurement strategies for campaigns.
• Identify innovative ways to reach target audiences.
• Research and report relevant trends in cross-channel tactics and platforms.
• Manage billing and invoice process with media vendors.
• Collaborate with cross-functional teams to align paid media efforts with overall marketing goals.
• Stay on top of paid media best practices and general marketing trends.